HOW TO MAKE MONEY WITH SOCIAL MEDIA OPTIMIZATION

R. Scott Corbett

The steep growth of online social networking sites like Facebook, Twitter, and LinkedIn marks the biggest shift in Internet use and popular culture since Google. This tidal wave of behavioral change brought about by Facebook and other social media channels has created new ways to connect with each other as friends and colleagues, but it has also fundamentally shifted how businesses relate to their customers. It’s a wave that could possibly sink your business if you ignore it, but if you do it right, it could also lift your enterprise to the next level of success.

SMO: A Little Background

If you have some experience with online marketing, you may have heard about SEO (search engine ...

Get How to Make Money with Social Media Optimization now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.