About the Authors

Jamie Turner is the Chief Content Officer at the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is a leading authority on branding, marketing strategy, and social media who has helped companies such as AT&T, CNN, Motorola, Cartoon Network, and The Coca-Cola Company grow their sales and revenue with outside-the-box marketing techniques. He has been profiled in the world’s best-selling marketing textbook and consults with well-known brands around the globe. He is a regular guest on TV and radio programs that focus on marketing and social media, and he is an in-demand keynote speaker for global corporations, events, and trade shows.

Reshma Shah, Ph.D. is an assistant professor in the area of marketing ...

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