Index

Numbers

1-800-Flowers, 246

60 Second Marketer, 78, 135–136, 247–248

guidelines for corporations, 257

www.60SecondMarketer.com/SocialPromotions, 66

A

accessory widgets, 143

advertising agencies, shift in power brokers, 26–27

AIDA (Awareness, Interest, Desire, and Action) model, 50–51, 182, 211

Alexa.com, 222

Alterian SM2, 224, 237

American Red Cross, 78

Anacin, USP (unique selling proposition), 13

Android apps, 141

Anheuser-Busch, 166

AOL (America Online), 12

Apple, 156

application widgets, 143

AR (augmented reality), 141–142

AT&T, 78, 245

augmented reality (AR), 141–142

Avis, 156

Awareness, Interest, Desire, and Action (AIDA) model, 50–51, 182, 211

B

backchannel sites, 37

Barnes & Noble, 157

behavioral targeting, 48–49

AIDA (Awareness, ...

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