Book description
This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics:
What social media is not, why your first campaign failed, and what to do differently next time
How to think about social media, plan effectively, and set yourself up for success
How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them
How to measure brand sentiment, target market engagement, and return on investment
How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns
Table of contents
- Title Page
- Copyright Page
- Contents
- Praise for How to Make Money with Social Media
- Acknowledgments
- About the Authors
- Introduction
- Part I. The Social Media Landscape
- Part II. How to Set Yourself Up for Social Media Success
-
Part III. Social Media Platforms
- Chapter 9. Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitter
- Chapter 10. How to Use Networking Platforms to Help You Grow Your Sales and Revenue
- Chapter 11. How to Use Promoting Platforms to Help You Grow Your Sales and Revenue
- Chapter 12. How to Use Sharing Platforms to Help You Grow Your Sales and Revenue
- Chapter 13. Mobile Media, Augmented Reality, and Widgets, Oh My!
-
Part IV. Social Media Integration
- Chapter 14. How to Integrate Social Media into Your Marketing Plan
- Chapter 15. How to Conduct a Competitive Assessment
- Chapter 16. Conducting an Internal Situation Analysis
- Chapter 17. Understanding the Customer Thought Processes
- Chapter 18. Establishing Your Major Objectives and Key Strategies
- Chapter 19. Aligning your Social Media Strategy with Your Brand Essence
- Part V. How to Measure Social Media
- Part VI. Conclusion
- Index
- Financial Times Press
Product information
- Title: How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business
- Author(s):
- Release date: September 2010
- Publisher(s): Pearson
- ISBN: 9780132311908
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