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How to Make an IMPACT: Influence, inform and impress with your reports, presentations and business documents by Jon Moon

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Introduction: Information is not power. Clarity and impact is

 

Confusion, it’s just utter, utter confusion.

 
 --Tony Hancock, The Rebel

The benefits of clarity and impact

I once did a note for a confused CEO. His company had done several months’ due diligence to see whether to buy a group of companies, yet he was struggling to see whether to do a deal and on what terms. The problem wasn’t too little information – during the due diligence, he’d received lots of weighty reports. And the problem wasn’t insufficient ‘executive summaries’ – he’d received lots of those too. The problem ...

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