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How to Make an IMPACT: Influence, inform and impress with your reports, presentations and business documents by Jon Moon

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Chapter 10. Next steps: Rolling out these ideas to benefit even more from them

 

It’s worse than it was before, if I hadn’t seen such riches, I could live with being poor.

 
 --James, ‘Sit Down’

I once read an impenetrable 30-page report by an accountancy firm and had to fly a thousand miles so the firm could spend four hours explaining it to me. Yet on my return to the office, a colleague said we should send the 30 pages to our directors so they could read it too. It was a strange idea. He seemed to accept impenetrable reports as just being the way things are. Everyone’s confused by them. Everyone expects to be confused by them. And no one minds if they are.

Now it’s different. We’ve seen just how much better things can be and how to make them better. ...

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