How people often compare alternatives and why it isn’t effective
Five better ways to compare alternatives and which to use when
Decision trees – for weighty strategic issues, not just admin procedures
Why you shouldn’t work on the presentation as an afterthought
Sally: But I’d like the pie heated and I don’t want the ice cream on top, I want it on the side and I’d like strawberry instead of vanilla if you have it; if not, then no ice cream, just whipped cream – but only if it’s real; if it’s out of a can then nothing.
Waitress: Not even the pie?
Sally: No, just the pie, but then not heated.
|--Meg Ryan, When Harry Met Sally|
To help managers reach decisions, they are given ...