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How to Make an IMPACT: Influence, inform and impress with your reports, presentations and business documents by Jon Moon

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Chapter 4. Making comparisons: The pros and cons of your list of pros and cons

  • How people often compare alternatives and why it isn’t effective

  • Five better ways to compare alternatives and which to use when

  • Decision trees – for weighty strategic issues, not just admin procedures

  • Why you shouldn’t work on the presentation as an afterthought

 

Sally: But I’d like the pie heated and I don’t want the ice cream on top, I want it on the side and I’d like strawberry instead of vanilla if you have it; if not, then no ice cream, just whipped cream – but only if it’s real; if it’s out of a can then nothing.

Waitress: Not even the pie?

Sally: No, just the pie, but then not heated.

 
 --Meg Ryan, When Harry Met Sally

To help managers reach decisions, they are given ...

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