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How to Make an IMPACT: Influence, inform and impress with your reports, presentations and business documents by Jon Moon

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Chapter 2. Graphs: Why many business graphs fail – and how to ensure yours don’t

 

Nobody wished to let others know he saw nothing, for then he would have been unfit for his office or too stupid. Never emperor’s clothes were more admired.

‘But he has nothing on at all,’ said a little child at last.

 
 --The Emperor’s New Clothes

A good graph is incredibly effective, but too many graphs in business aren’t good. Often, the author should have shown a different graph, a table or just explained the numbers in words ...

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