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How to Make an IMPACT: Influence, inform and impress with your reports, presentations and business documents by Jon Moon

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Chapter 1. Bullet points (‘WiT’): ‘WiT’: the seriously better alternative to many bullet points

 

For the naïve, bullet lists may create the appearance of hard-headed organised thought.

 
 --Professor Edward Tufte, The Cognitive Style of PowerPoint (page 16)

This chapter is on ‘WiT’, which stands for ‘Words in Tables’. If I were a chef, it would be my signature dish. On my courses, it’s everyone’s favourite bit, the mantra they take away at the end. ‘WiT’ is simple yet effective. It’s seriously ...

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