Contents

Success is just a matter of luck. Ask any failure.

—Earl Wilson

Preface

Introduction

Chapter 1: Creating the Idea

When is an Improvement not One?

“Mommy, Where Do Ideas Come From?”

Introducing the Famous Reese I.C.I.C.L.E. System of Creativity

This is a Test

Inside Jobs, Head Starts, Leg Ups, and Stuff Like That

Caveats, Warnings, Cautions, and Places not to Go

“A Dream is a Wish Your Heart Makes” (But You Can’t License It)

Chapter 2: How to Research and Evaluate Your New Idea

Researching Your New Product Idea

Product Evaluation Worksheet

Researching Your New Product Invention

Researching Your TV Game Show or Reality Show Idea

Researching a New Software Program

Researching a New Internet Business Idea

Chapter 3: The End of the Free Ride

Utility Patent

Plant Patent

Design Patent

Provisional Patent Application

Business Model Patent

Trademarks

Copyrights

Protecting Your New Product Idea

Protecting Your Software Idea

Protecting Your TV Game or Reality Show Idea

Protecting Your Internet Business Idea

Yes, But is Your Product or Software Protected in Bulgaria?

Beware of the Perils of Joint Ownership

Something Else to Know

The Paper Trail

When You Really Do Need a Lawyer, Here’s How to Find the Right One

Chapter 4: It’s Time to Swing into Action (The Devil is in the Details)

Preparing Your Product Invention

Preparing Your Game Show or Reality Show Idea

Preparing Your Internet Business Idea

Preparing Your Software Idea

Chapter 5: Let’s Start the Show!

Irrefutable Reason #1: Why ...

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