Chapter 28

Make decisions in uncertainty

Most decisions are relatively easy. But not all. Occasionally you are faced with a high-stakes decision which is shrouded in fog and ambiguity. This fog appears for various reasons:

  • Uncertainty: Not all the facts may be apparent and the criteria for making a decision may not be known or may be contested.
  • High stakes: The consequences of making the wrong decision could be severe, not just for the firm but also for yourself.
  • Politics: The consequences of a decision may be uneven across your organisation, so different groups will start fighting hard for their preferred option.
  • Multiple perspectives: The opportunity will look very different depending on what angle you look at it from and what criteria ...

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