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How to Keep Calm and Carry On by Jason Freeman, Daniel Freeman

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CHAPTER 1

What is anxiety?

Keep calm and carry on’ has become an extremely popular slogan in recent years. But it’s a saying that goes right back to the early days of the Second World War.

In 1939, the UK Ministry of Information produced a series of three posters. One warned citizens: ‘Freedom is in peril. Defend it with all your might.’ A second proclaimed: ‘Your courage, your cheerfulness, your resolution will bring us victory.’ And the third looked like this:

1

As it happens, this reassuring message wasn’t seen by most people during the war because the poster wasn’t widely distributed. But there can’t be many of us who haven’t come across ...

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