Six Rules for Brand Revitalization

Learn How Companies Like McDonald’s Can Re-Energize Their Brands

Larry Light and Joan Kiddon,Arcature LLC

Get How to Innovate in Marketing (Collection), 2/e now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.