Foreword
If you’re a guerrilla marketer, online and mobile marketing were invented for you. Why? Guerrilla marketers recognize the power of custom-tailored marketing. They know how important is to be fast on their feet, changing quickly to reflect everything they learn about their customers. Above all, they know how important it is to squeeze maximum bang out of every buck. Today’s online and mobile channels are perfect for all that. They can help you transform marketing squirt guns into cannons—if you know what you’re doing.
That’s where this book comes in.
Forget the hype and hand-waving that won’t earn you a single customer or sale. Michael Tasner gets down to brass tacks: proven tactics and ground-level execution techniques. He shows you ...
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