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How to Innovate in Marketing (Collection), 2/e by Tony Davila, Robert Shelton, Joan Kiddon, Larry Light, Michael Tasner, Monique Reece, Marc Epstein

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Chapter 10. Web 3.0 Companies

This chapter is about companies that I consider to be game changers and in a whole different league from the rest. While analyzing Web 3.0 companies, I analyzed more than 100 enterprises across various sectors. I noticed that several shared similar qualities:

• Have unique traits and habits

• Started small and grew rapidly

• Are considered or becoming a household name

• Are using the Web 3.0 marketing tactics profiled

• Are pioneers in their space

Yes, there were other factors I noticed, such as growth rates, employee satisfaction, and size, but these less-tangible qualities were the ones that stuck out to me the most. Armed with a whole slew of intangible information, I have selected four companies that I deem ...

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