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How to Innovate in Marketing (Collection), 2/e by Tony Davila, Robert Shelton, Joan Kiddon, Larry Light, Michael Tasner, Monique Reece, Marc Epstein

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Chapter 9. Collaboration: Connecting and Sharing Data at Lightning-Speed Paces

Everyone wants things quicker than the day before. Taz Solutions, Inc., is actually the fourth company I have started and grown. After experiencing issues in the other three, I knew that I had to learn everything I could about different systems that could help a business run more effectively. After much research and chats with different people using these various systems, I realized that Web-based systems were the way to go. I came to this conclusion from two paths: The first was that I found from speaking with others that it’s much cheaper in the long run to use Web-based systems. The second was that I wanted to hire and work with people throughout the world. I wasn’t ...

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