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How to Innovate in Marketing (Collection), 2/e by Tony Davila, Robert Shelton, Joan Kiddon, Larry Light, Michael Tasner, Monique Reece, Marc Epstein

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Chapter 8. Open-Source Code: How to Find and Use Others’ Hard Work for Maximum Impact

What Is Open-Source Code?

Open-source code is a big part of the Web 3.0 revolution because it fits one of the key driving factors: collaboration. Open-source code is developed by several people (even thousands) working together to make a usable tool or program. Even when it’s finished, some of these same people (or others) can and will continue to improve on it for the goodness of all. Using open-source code can help you develop programs, tools, and even Web sites that can be used in your marketing efforts.

Behind every software program you use (for example, Microsoft Office), there is code that tells it how to function and behave. For proprietary reasons, ...

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