O'Reilly logo

How to Innovate in Marketing (Collection), 2/e by Tony Davila, Robert Shelton, Joan Kiddon, Larry Light, Michael Tasner, Monique Reece, Marc Epstein

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 7. Web Applications: How to Effectively Use Apps in Your Marketing

What Are Web Apps?

An “app” (which is shorthand for “application”) is a piece of software that may be found on your computer, on your mobile phone, or across the Web. Originally, all software programs were called “apps.” But recently apps have come to be used specifically to refer to the small programs found on iPhones and now other smartphones, Facebook, and Google. They typically help you do something and make your life a little easier in a big way. For example, the iPhone has an application that allows you to put your phone up to the radio (or any type of speaker) to have the app search for and find the name and musician for the song that is playing!

Over the past ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required