O'Reilly logo

How to Innovate in Marketing (Collection), 2/e by Tony Davila, Robert Shelton, Joan Kiddon, Larry Light, Michael Tasner, Monique Reece, Marc Epstein

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 4. Mobile Marketing: Tapping into Billions of Cellphone Users

Mobile marketing is among my favorite Web 3.0 marketing tactics, because it is expanding at the fastest rate and also has the most upside potential. The icing on the cake: Fewer than 6% of businesses are doing any type of mobile marketing. If you look at companies doing less than $10 million per year, that percentage drops even more drastically to nearly .05%. What does this mean to you? Now is the best time to start leveraging mobile marketing, because it’s still relatively new in the eyes of both marketers and consumers.

What Is Mobile Marketing?

When I refer to mobile marketing in this book, I’m referring to marketing on a mobile device, such as receiving a text message ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required