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How to Innovate in Marketing (Collection), 2/e by Tony Davila, Robert Shelton, Joan Kiddon, Larry Light, Michael Tasner, Monique Reece, Marc Epstein

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Chapter 3. Content Marketing: Understanding and Capitalizing on the Drastic Shift Taking Place

The Content-Delivery Change Taking Place

Have you ever heard the marketers’ mantra that content is king? Here’s an updated version of that idea: “Content is king on the Internet when delivered through the proper channels.”

Over the past 12 months, there has been an enormous shift in the way content is being delivered and absorbed. To fully grasp the shift, take a look at what all the experts claim as one of the top ways to market your business: article submission. Submit a 500-plus-word article to Web sites like www.EzineArticles.com and to the various social-bookmarking sites, and expect to get amazing results very quickly.

www.EzineArticles.com ...

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