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How to Innovate in Marketing (Collection), 2/e by Tony Davila, Robert Shelton, Joan Kiddon, Larry Light, Michael Tasner, Monique Reece, Marc Epstein

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Chapter 1. The Mindset Shift: From Web 2.0 to Web 3.0

What Is Web 2.0?

Web 2.0 began when Web users started to drastically change the way they were using the Web on a day-to-day basis. The main trends that shaped Web 2.0 include content sharing, creativity, segmentation, social components, and added functionality. Some of the added functionality is peer-to-peer sharing of files, easier communication and networking on various social marketing sites, video sharing, and blogging. Web directories evolved to social tagging, personal Web sites shifted to blogs, and online versions of encyclopedias morphed into Wikipedia. In the Web 2.0 world, collaborating on social networks and sharing information helped shape the trend relatively quickly.

As a ...

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