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How to Innovate in Marketing (Collection), 2/e by Tony Davila, Robert Shelton, Joan Kiddon, Larry Light, Michael Tasner, Monique Reece, Marc Epstein

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Conclusion: The Art of Giving Back

You might be wondering, If this is a book on marketing, why end with a discussion on charity? Now that I’ve given you my secrets, I want to ask something of you: Give back just 1% of the revenue this book helps you generate, and 1% of your time to some type of charity or social entrepreneurship cause. We’re in a crazy time in the United States right now, like many other areas of the world. The worst thing we can do is scale back on our charitable works when times get tough.

I’ll be very blunt with you: My passion is not for doing Internet marketing for others and making them rich. My passion is for enabling and educating others to use my techniques to make themselves rich. I’m able to reach a lot more people ...

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