How to Innovate in Marketing (Collection), 2/e

Foreword

Real-Time Marketing for Business Growth is an important book. Those of us who have been in business for a while know that business growth is rarely the result of one miraculous strategy or tactic. It’s a series of small things that guide a business in upward growth. That’s what I like about this book. It teaches people how to combine time-tested business concepts with new marketing tools and strategies. The result is an efficient and effective process to develop a plan—a roadmap for growth and success for your business.

This book presents marketing in an entirely new light. It highlights some of the problems in sales and marketing that have persisted for decades—and how to fix them. It shows companies how to organize around customers ...