Section IV. Strategize: Growth Opportunities
“The essence of strategy is in the activities—choosing to perform activities differently or to perform different activities than rivals. Otherwise, a strategy is nothing more than a marketing slogan.”
—Michael Porter
The two arrows in the P•R•A•I•S•E Marketing Process between Implement and Strategize imply a reciprocal relationship between the two elements. They are intended to convey the continuous process of strategy development and implementation, measuring results, and developing new strategies based on the outcomes and what you learned.
Strategy always comes before implementation. But stop for a moment and think about how businesses typically approach marketing. The goal is often to start producing ...
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