Part II. Create a Tactical Plan with Execution Built-In
Every marketer, indeed every business, is concerned with measuring the effectiveness of their marketing programs. In this section, you learn how to create a comprehensive tactical plan that not only makes marketing and sales more accountable, it helps you improve tactical execution.
In the book resources section of www.MarketSmarter.com, you can download and learn how to use several new tools to help you more effectively measure individual marketing programs, as well as align marketing programs with stages in the sales funnel. You will find the Marketing Program ROI and Sales Funnel Analysis worksheets are instrumental in helping you to create a more effective implementation plan and budget. ...
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