67. What We Know So Far: Surprising Statistics
Although social media adoption has grown exponentially, it’s still in its formative years. A few of the biggest questions on the mind of marketers and business owners are: How do I measure the value of social media? What are the best platforms I should use to reach my customers? Can I generate leads? How much time and money and how many resources should I invest in it?
We’ll be able to answer these questions much easier in a couple years, but what we can do right now is examine the trends shaping social media and social networking through 2014. We can also analyze results so far to see what areas are gaining the most momentum.
The Center for Marketing Research at the University of Massachusetts ...
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