64. Email Marketing
Email continues to be a very strong and effective means of communicating with customers by offering promotional offers and discounts, encouraging participation and registration to attend company events, introducing new products and services, facilitating improved customer service, and sending informative and educational newsletters. Email marketing is growing because it has many benefits:
• Minimal cost compared to direct mail, which requires additional economic and environmental costs associated with designing, printing, and mailing.
• Messages and offers can be highly personalized to individuals.
• Programs can be implemented quickly to provide immediate results and sales.
• Links embedded in the message can direct readers ...
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