21. Real-Time Customer Research
The concept of customer focus groups usually creates an image of a group of 10–12 people who meet anonymously behind a two-way mirror to discuss a company’s products or services. While this primary research method can be an effective way to get customer feedback, I would like to share a very different approach for learning about customer preferences. This approach can be used for any size of company, but it is exceptionally valuable for companies that are in the early-stage launch of a product or service.
Launch Pad is a business that was founded by Joel Appel and Frank Kvietok. Both Joel and Frank have deep consumer products experience. Joel and his family founded OrangeGlo (specializing in cleaning products), ...
Get How to Innovate in Marketing (Collection), 2/e now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
