Appendix. Marketing Plan Template
Cover Page: Insert your company logo and the time frame for the plan. Optional: Insert the date the plan was created and by whom.
Page Two: Executive Summary
This should be a one- to three-page summary written after everything else is complete. Include a definition of the plan, purpose, and audience.
I. Purpose
Company Purpose
• Mission
• Vision
• Values
Company Goals
• Summarize one- to three-year goals.
Situation Analysis
• Brief overview of company’s current situation (may include market and competitive factors, or reference to past performance)
• Key issues and business drivers
• Brief product and service description (if not stated already)
• SWOT Analysis
II. Research
Market Opportunity Analysis
Market ...
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