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How to Innovate in Marketing (Collection), 2/e by Tony Davila, Robert Shelton, Joan Kiddon, Larry Light, Michael Tasner, Monique Reece, Marc Epstein

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5. Management Systems: Designing the Process of Innovation

Systems and Processes Make Things Happen

Having examined strategy in innovation and the various options for structuring your organization to best enable innovation to thrive, we next consider systems.1 The decisions you make regarding strategy guide where you focus your innovation efforts. The structure you put into place acts as the foundation for the innovation process. However, even with the proper strategy and structure in place, innovation could fail if your systems are inadequate. The management systems are the mechanisms that, to a great extent, make innovation happen.2

In small organizations, innovation usually happens as a natural occurrence through the insight, talent, and interaction ...

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