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How to Innovate in Marketing (Collection), 2/e by Tony Davila, Robert Shelton, Joan Kiddon, Larry Light, Michael Tasner, Monique Reece, Marc Epstein

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Additions to Bibliography for Updated Edition

Aaker, David. 2007. “Innovation: Brand It or Lose It.” California Management Review 50 (1): 8–24.

Adner, Ron. 2012. The Wide Lens: A New Strategy for Innovation. London: Penguin Group.

Amit, Raphael, and Christoph Zott. 2012. “Creating Value Through Business Model Innovation.” Sloan Management Review 53 (3): 41–49.

Anthony, Scott D. 2012. The Little Black Book of Innovation: How It Works, How to Do It. Boston: Harvard Business Review Press.

Anthony, Scott D., Mark W. Johnson, Joseph V. Sinfield, and Elizabeth J. Altman. 2008. The Innovator’s Guide to Growth. Boston: Harvard Business Press.

Blank, Steven G. 2005. The Four Steps to the Epiphany. CafePress.com.

Beckman, Sara L., and Michel Barry. 2007. ...

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