Introduction
Influence is one of the most powerful skills around. It allows us instantly to earn the trust and respect of others, and lead and manage teams, individuals and situations with power, confidence and success. Most crucially, it enables us to make things happen in all aspects of our lives. The positive effects of influence are far-reaching yet no one ever teaches us how to develop this essential life and work skill.
How to Influence in Any Situation has been written to change all this. I have spent the past 20 years analysing the behaviour of skilled communicators and influencers in commercial, political and voluntary arenas. I have worked with many inspirational teachers and researched the scientific literature to bring you a step-by-step, ...
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