When you want to achieve anything in life, the best way to do it is to find a process that works and follow it. This is not intended to exempt you from critical thinking – if the process is wrong, then it won’t work. And remember that a process that is right for one situation may not be right for another, which may look superficially similar.
All the ideas in this book are based on experience and research. If your proposition is a good one and you present it well, you will be able to convince me. If you build up enough credit with me by making yourself likeable, credible and respected, I will listen to you. If you apply the right pressure by ...
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