CHAPTER 2 Appearance matters: how to look influential

icon You only get one chance to make a first impression.

My dad (and loads of other people’s mums and dads)

Like it or not, we all influence each other by just being who we are. First impressions are a powerful start to this process, so we will start this chapter with why this is true and how to manage your first impression. You will also learn about three other powerful principles:

  • the “ I’m-gorgeous-fly-me” principle
  • the “your-doctor-would-tell-you-to” principle
  • the “let-me-introduce-you-to-my-friend” principle.

We will close the chapter by looking ...

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