Chapter Seven
Marketing investments that work
Half the money I spend on advertising is wasted; the trouble is I don’t know which half.
John Wanamaker
No more waiting for the phone to ring
Marketing is one of the most important ways to grow a business. The problem is that it can be very expensive. If you’re serious about growing your business, you will almost certainly need to invest some money in marketing. The trick is to invest wisely.
First of all we’re going to make sure you aim your marketing at the right people. After all, you can produce the best marketing campaign the world has ever seen – with ground-breaking creative imagery, compelling ...
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