Further Reading

Ogilvy, D. 2009. Ogilvy on Advertising. London: Prion (re-printed). ISBN 978-1-85375-615-3

Maslen, A. 2009. Write to Sell. London: Marshall Cavendish. ISBN 978-0-462-09975-0

Truss, L. 2003. Eats, Shoots & Leaves. London: Profile Books. ISBN 1-86197-6127

Aitchison, J. 1994. Cassell’s Guide to Written English. London: Cassell & Co. ISBN 0-340-37587-1

Hegarty, J. 2011. Hegarty on Advertising, Turning Intelligence into Magic. London: Thames & Hudson. ISBN 978-0-500-51556-3

Berger, J. 2013. Contagious. New York: Simon & Schuster. ISBN 978-1-47111-169-3

Steare, R. 2001. Ethicability, How to Decide What’s Right and Find the Courage to Do It. Fully revised and extended fourth edition. Kemsing: Roger Steare Consulting Ltd. 2011. ISBN 978-0-9552369-5-2 ...

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