CHAPTER 24

Briefing a Copywriter

To help you initially create and guide your tone and style across your content marketing, ensure content is delivered at particularly busy periods or for special ad hoc projects; very often it pays to bring in a professional copywriter.

A professional writer is an amateur who didn’t quit.

—Richard Bach

A professional copywriter will save you time, no question. They are used to turning around highly effective copy quickly, and because their purpose is to concentrate on producing the words, once briefed you can let them get on with wrestling over straplines, promotions, press releases, and online copy—it is a weight off your mind and your inbox. Not only that, but a good copywriter will be skilled at delivering ...

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