CHAPTER 8Facebook: Not Just for Networking Socially

Are you on Facebook? Chances are that you are and so are your friends, your coworkers, your neighbors, and many others from every corner of both your working and nonworking life. With Time Magazine naming Facebook president and CEO Mark Zuckerberg “Person of the Year” in 2010, a movie (The Social Network) all about how his company got started released, and 800 million worldwide users, Facebook just may be the best-known company on earth. But even with all its acclaim, you may not associate Facebook with business networking. We’re here to make that association crystal clear.

We understand if you associate Facebook more with musings from friends, weather updates, vacation pictures, links to cool ...

Get How to Find a Job on LinkedIn, Facebook, Twitter and Google+, 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.