CHAPTER 3Build and Work Your LinkedIn Network

Nothing much can happen on LinkedIn until you’ve created your profile. But your profile won’t take you very far without a robust network to draw on. So now that you’ve created your own profile on LinkedIn and it’s 100 percent complete or nearly so, let’s turn to building the network that’s going to make everything else take off. Your network on LinkedIn is at once very much like the network you’ve been working to build ever since you asked your high school teacher for that first recommendation and unlike anything else you’ve ever experienced.

There are two schools of thought about what makes a great and effective network on LinkedIn:

1. Link with as many people as possible, without regard for whether ...

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