CHAPTER 1Putting the Work in Social Networking

As we write this book, the world has passed an amazing milestone, almost without recognition: There are now more than 2 billion global Internet users. Social networking is just the latest Internet phenomenon to become part of our daily lives. At one point, the fact that your thoughts and information could be passed from person to person was the big step forward, but e-mail was easily adapted to, and most of us did so without much difficulty. Internet shopping was the next innovation to surmount. Once, only the brave ventured onto eBay and Amazon, and then only because they couldn’t resist the temptation of good prices or rare collectibles. Most of us, at first, considered that a little too risky. ...

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