INTRODUCTION

It was noon in Manhattan, circa 1980, and we were in one of those delis with heaping sandwiches named for Milton Berle, Jack Benny, or some other comedian, lots of colorful people and waiters all talking at once, and no elbow room. If you’ve ever seen a Woody Allen movie, you know just what we mean. Across from us was Uncle Nat, a much revered but little known relative who had “made it big” in Manhattan. He was there to help us start our careers.

Frankly, Uncle Nat scared the heck out of us. He was everything we were not. He was rich, successful, polished, and part of the exciting world of New York advertising. To us, as brand-new college graduates, this was a world that looked fantastic and impossible to fathom at the same time, ...

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