PREFACE TO THE SECOND EDITION

We had heard that a year in Internet time is worth about seven years in the “real” world, but we never quite believed it—that is, until we updated this book. In a little over two years, social networking has undergone the kind of change that used to take decades. Not only have all the social networks covered in this book’s first edition grown tremendously, social networking itself also has gone mainstream. Nearly everyone and their mothers have Facebook pages. Twitter has been credited with starting and helping to broadcast revolutions. LinkedIn now has virtually no competition in the professional social networking space.

As you’ll see, as social networks have grown larger, fortunately, the tools they offer for sorting ...

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