Should You Use an External Service?
Considering the above factors, should you use an external service or do it yourself?
Here are our suggestions:
Use an external service to tabulate and report results even if the survey is conducted online.
Either have an external firm administer the survey or have completed surveys mailed directly to it.
Have an external firm conduct any survey focus groups and interviews.
Considering the earlier factors, decide what remaining portions of the project you want to do and what portions you want an external service to do.
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