How to Design, Implement, and Interpret an Employee Survey

Credibility

As mentioned a number of times in this book, the greatest advantage in using an external service is credibility. It projects objectivity into survey tabulation and maintains the confidentiality of responses.

A New Jersey pharmaceutical company decided to use its own data-processing group to tabulate its employee opinion survey. In developing the survey and its administration procedures, the human resources department had stressed the need for confidentiality.

However, one of the data processors discussed some of the survey responses with his friends. The confidentiality of individual employee responses was not breached, but other employees soon knew a data processor was talking about the survey. All confidence in confidentiality ...