Additional Information

Using the above as guidelines, you want to review the initial survey tabulation to identify what additional information is required. The areas to review are:

Changes from prior surveys

Responses that conflict or are inconsistent

Differences with any external results

Written comments that refer to unidentified factors

Tabulators' comments

Areas receiving exceptionally negative responses

Changes from Prior Surveys

If your tabulating firm has that information and includes the comparisons in your report, you can quickly note any differences from previous surveys—any exceptions. If the tabulating firm did not have such information but it is available within your company, you will have to make the comparisons. You do so by comparing ...

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