Importance and Satisfaction
If you use importance and satisfaction questions for the dimensions, comparing them by dimension can provide insight into which areas should be first considered for additional information. Here, you want to place them in four categories:
High importance and high satisfaction
High importance and low satisfaction
Low importance and low satisfaction
Low importance and high satisfaction
Your want to concentrate on dimensions that receive high importance and low satisfaction ratings and any areas that moved into that category. The areas of low importance and low satisfaction are areas you can generally postpone, and the high satisfaction areas probably require little immediate attention.
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