Importance and Satisfaction

If you use importance and satisfaction questions for the dimensions, comparing them by dimension can provide insight into which areas should be first considered for additional information. Here, you want to place them in four categories:

High importance and high satisfaction

High importance and low satisfaction

Low importance and low satisfaction

Low importance and high satisfaction

Your want to concentrate on dimensions that receive high importance and low satisfaction ratings and any areas that moved into that category. The areas of low importance and low satisfaction are areas you can generally postpone, and the high satisfaction areas probably require little immediate attention.

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