Types of Questions to Use
Our suggestion for written and online surveys is to use primarily multiple-choice questions that require five or fewer alternative responses. This will allow relatively easy tabulation and compiling of responses.
A final essay question can be of assistance. It provides a method for participants to supply any additional information not covered by the survey's multiple-choice questions. Fill-in questions and ranking questions should be used when there is not an alternative multiple-choice or objective question.
We prefer to use scale responses for the multiple-choice questions, and we try to use all five scales: satisfaction, importance, rating, amount, and agreement. Generally, we attempt to have a question for each dimension ...
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