Chapter 3. IDENTIFYING SURVEY OBJECTIVES
If you don't have a plan for where you want to go, how do you know if you are lost?
—JAMES L. HAYES
Management is a proactive activity. It does not wait for something to happen and then react. Instead, it decides what it wants to accomplish and then prepares plans to obtain its goal.
Employee opinion surveys are a management activity. Like all management activities, they require a plan to be successful, and the first step in planning is to identify a clear and specific objective. That objective then becomes the guideline for developing a comprehensive plan to design, conduct, and use an employee opinion survey.
In this chapter, we will examine methods for determining your survey objective and developing ...
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