Chapter 2. START-UP CONSIDERATIONS AND GUIDELINES
If you don't know what is wrong with … (someone), ask him. He may tell you.
—G. A. KELLY (QUOTED BY D. BANNISTER AND FAY FRANSELLA IN INQUIRING MAN)
The previous chapter reviewed the basic employee opinion survey formats and introduced factors to consider in determining the most appropriate format for your company. In addition to the formats described, there are many variations, and describing all of them in detail is beyond the scope of a single book.
This chapter recommends a specific format that is the basis for the remainder of the book. It is a very practical approach. It follows Kelly's guideline (quoted above) and just asks the employees what you want to know. This chapter provides important ...
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