Employee Opinion Survey Interviews
Interviews offer the same advantages as focus groups for obtaining reasons behind opinions, and they are capable of providing even more specificity. A skilled interviewer can explore in depth a participant's perceptions in any given area, but interviews are even more costly and time-consuming to conduct with large groups of employees.
Employee Opinion Survey Interview Administration
Employee opinion survey interviews use predetermined questions. Often, they use the same questions that are used in a written or an online survey. The difference is that follow-up questions can also be used. For example, the interviewer can ask:
How satisfied are you with the company's health insurance?
The interviewer may then provide ...
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